PR
At Crowell PR, our job isn’t finished until we’ve given audiences a deeper connection to your company, and a genuine reason to remember you. PR is an impactful, cost-effective way to help brands resonate with target audiences, especially now when marketing budgets are tight. Crowell PR prides itself on the ability to do a lot with a little – no matter your budget, we’ll deliver strategic results. And, we’ll hold ourselves accountable with diligent reporting and transparency. Scrutinize us all you want. We get it. Like you, we need to demonstrate consistent ROI to decision makers, clients and partners on a daily basis.
Want proof?
One of the greatest challenges in the PR field is to build media relations on a long-term basis for clients. Crowell PR has gone above and beyond the call in its 11-year relationship with Harmons Grocery Stores, a Utah-based chain. Crowell PR was one of the first organizations to pioneer food-related interviews and demonstrations on local TV news and lifestyle programming, highlighting Harmon’s fresh, signature foods. The effort has made local media icons out of the affable co-owners, Bob and Randy Harmon. Harmons will tell you that ongoing public relations provides great return on investment — Crowell’s PR effort from January to August 2009 generated more than 20 million media impressions and $300,000 in PR value.
The state of Utah’s chlamydia and gonorrhea programs tasked Crowell PR with launching their new prevention campaign, Catch the Answers. Under a very tight budget, Crowell generated 29 news stories via diligent, targeted media relations, and garnered more than 5 million media impressions. The results are especially impactful given Utah’s relatively conservative media landscape. One memorable hit occurred in the Salt Lake Tribune humor column. The estimated PR value for the campaign was many times the budget.
Crowell created Free Fish Taco Day to launch Rubio’s fish tacos to a discerning Utah audience. The supporting integrated marketing and PR campaign centered around a fish taco giveaway to every Utahn on Utah’s free fishing day, an annual event where anyone can go fishing without a license. Crowell leveraged traditional media relations with results in print, TV and radio; and utilized Twitter and Facebook to talk about the event and reach out to both media and consumers. Street teams, called “Rubio’s Angler’s,” went to local hot spots dressed as fishermen and told everyone about the promotion. Rubio’s gave away 3000 fish tacos on free fishing day, and sales were also up 33 percent that day.
